WHY USE MARKETING ANALYTICS?
Every business aims to improve its customer’s experience
But how can you carry out a proper analysis or assess your performance without real-time, accurate, and in-depth metrics?
GET TO KNOW YOUR TRAFFIC
AND VISITOR ATTRIBUTES IN REAL TIME
Understand your visitors and their habits
Improve footfall, length of stay, and return visits
Measure walk-in marketing campaign effectiveness and impact of your merchandising decisions
GET REAL FOOT-TRAFFIC COUNTS
Thanks to its 95% accuracy, Aquaji rejects duplicate detections and delivers true visitor counts for more reliable results.
PRODUCE DEMOGRAPHICS ON VISITORS
Classify shoppers by gender and age range to define your ideal visitor profile.
MEASURE VISITOR’S LENGTH OF STAY
Understand how much time each visitor spends on-premise and examine their attractivity based on their personal attributes.
CALCULATE YOUR RCR
Determine your Retail Conversion Rate by comparing true visitor counts with the number of recorded transactions.
RELEVANT GAP ANALYSIS
Aquaji collects visitor data continuously so you can measure KPIs and track changes over time.
VISITOR LOYALTY – STORE PERFORMANCE
Assess your performance based on return visit rates.
FEED YOUR BUSINESS INTELLIGENCE
Use data science to improve your customer’s experience
Aquaji includes an API so companies can easily feed their business intelligence or other data science systems to produce forecasts, models, algorithms, or for cross-analysis purposes.