Why use marketing analytics?
Every business aims to improve its customer’s experience. But how can you carry out a proper analysis or assess your performance without real-time, accurate, and in-depth metrics?
Every business aims to improve its customer’s experience. But how can you carry out a proper analysis or assess your performance without real-time, accurate, and in-depth metrics?
Measure entries/exits and time spent on-site or by zone. Classify the audience profile based on its attributes to adjust your product offering.
Identify visitor paths through any venue. Take measures to optimize and improve flow (better signage, foodservice and seating areas, access to parking, etc.)
Increase the value of your ad space by sharing footfall, demographics, length of stay, and return visit rate data with your tenants.
Aquaji will feed visitor data in real time to any programmatic ad platform, greatly increasing your audience’s value.
Know your customers, make better decisions
Aquaji includes an API so companies can easily feed their business intelligence or other data science systems to produce forecasts, models, algorithms, or for cross-analysis purposes.
Aquaji utilizes advanced computer vision algorithms to analyze visual data captured by cameras installed near your digital signage. Here’s how Aquaji can assist in measuring advertising effectiveness:
Audience Measurement: Aquaji can accurately measure the number of people exposed to your digital signage by counting the total footfall or unique visitors. It provides insights into the reach of your advertising campaign, allowing you to assess how many people have viewed your digital signage content.
Dwell Time Analysis: Aquaji can analyze how long people spend in front of your digital signage. It measures the dwell time, which indicates the level of engagement and attention your advertising content receives. Longer dwell times suggest higher interest and engagement with the displayed content.
Attention and Gaze Tracking: Aquaji can track and analyze where people focus their attention. It identifies when a person has had an opportunity to see (they were close enough to your screen to see it) and subsequently measures conversions (for how long did a person actually look at the screen). This helps you understand the effectiveness of your digital signage content by collecting data on who actually looked at the content, and for how long.
Content Performance Analysis: Aquaji enables you to assess the performance of different content variations or campaigns by comparing their effectiveness. It helps you identify which content or messages resonate better with your target audience and make data-driven decisions to optimize your advertising strategy.
Real-time Analytics and Reporting: Aquaji provides real-time analytics and reporting, allowing you to monitor the performance of your digital signage advertising campaigns in real-time. You can access detailed reports, metrics, and visualizations to track key performance indicators, identify trends, and make timely adjustments to your content or strategies.
By leveraging Aquaji’s computer vision capabilities, you can gain valuable insights into the effectiveness of your digital signage advertising. This information enables you to optimize content, engage the target audience more effectively, and maximize the impact of your advertising campaigns.
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