Retailers and shopping mall operators understand the value of digital signage. While most stores have long deployed digital signage screens, there have been concerns about the additional workload in keeping screen content fresh and attractive.
Presenting new and relevant messaging is critical to in-store marketing success. It’s one reason why retail signage networks have been looking at AI and computer vision to improve their content strategies while lowering their operating costs.
AI and computer vision-driven digital signage offer many advantages over traditional signage solutions. They help automate and enhance content delivery while gathering crucial viewer data to increase sales and improve in-store marketing analytics .
Navori Labs Aquaji and QL Digital Signage Software
Navori Labs engineers created a new AI-powered computer vision software that interfaces with the company’s QL digital signage solution to provide a complete turn-key solution for retailers and shopping mall owners. Aquaji monitors cameras installed at store entrances or above digital signage screens to gather retailer foot-traffic analysis throughout the day. Using this information, store management can access useful insights about shopper’s habits and employee performance.
Adaptive Content that Speaks to the Viewer
Imagine content that adapts to the profile of the person looking at your digital signage screen. With adaptive content, targeted promotions and ads are shown based on the gender, age-range, or physical characteristics of the viewer. With adaptive content, shoppers are presented with messaging that speaks to them and they are shown ads for products which they are more susceptible to buy. All of this helps increase sales with zero employee involvement. It is a great way to increase the impulse buys and relay other messaging as part of a comprehensive omnichannel strategy for physical spaces.
Automating your content programming means your staff has more time to create promotional ads that sell and the software takes care of the rest.
That’s impressive, and it’s just one example of adaptive digital signage.
Better Informed Retailers and Mall Operators
Delivering targeted content is important, but so is getting to know your shoppers is also very useful. This is invaluable information for retailers.
Knowing your shoppers helps…
- Advertising departments as they shape their next promotional campaigns.
- Retail buyers as they source the most appealing products or round out their assortments.
- Store planners, so theycan determine hot and cold zones so they can plan their layouts accordingly.
- Store management as they optimize their staffing to meet store traffic.
MEASURING WAITING TIME, PRODUCT APPEAL AND AUDIENCE ENGAGEMENT
Navori Aquaji records the number of shoppers who enter your premises; It determines which product, display, ad or promotion attracted the most attention and classifies these results by demographic. Aquaji knows which screens are viewed the most, and it can calculate how long a shopper has to wait before he or she is attended to. When monitored cameras are installed near checkouts, Aquaji will calculate each customer’s time spent waiting and report on cashier efficiency so operational staff can open or close checkouts.
This is called – operational awareness. It’s about knowing when important events are taking place and how the team is responding. Aquaji ensures retail store and shopping mall management have a complete picture of what’s happening in every location in real-time, and deliver key metrics you can rely on for critical decisions.
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