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Picking The Best Foot Traffic Counting Solution For Your Physical Business

6 May 2021
Shopping malls, quick-service restaurants, and big-box stores all rely on accurate and real-time foot traffic analysis but for many, sensor-based retail traffic counters just don’t do the job. Here’s why. Incomplete and faulty data The biggest problem with sensors and… Read More »

Using Marketing Analytics Data To Improve The Customer Experience

26 April 2021
More brick-and-mortar retailers rely on marketing analytics to improve the customer experience. However, the switch to marketing analytics brings its own challenges. Some store managers are concerned about data accuracy and compatibility. Others don’t know which data to collect or… Read More »

Why Is Measuring Your DOOH Audience So Important?

5 April 2021
Digital-out-of-home advertising is mostly experienced in public spaces and outside venues where it’s difficult to track and measure DOOH audience engagement. However, recent advances in artificial intelligence and computer vision technologies mean we are now able to detect and measure… Read More »

Using Marketing Analytics Tools To Improve Your Business

1 March 2021
It’s hard to compete when you don’t have a good picture of your day-to-day operations. Growing your business is all about understanding trends and knowing how your customers behave while they are shopping in your stores. This is where marketing… Read More »

Improving Customer Service Using Marketing Analytics

24 February 2021
Retail store executives are always looking to improve customer service, especially in highly competitive retail environments because consumers have many options, from convenient e-commerce shopping to warehouse stores that compete mostly on price. Marketing analytics tools offer several methods retailers… Read More »

Using Aquaji To Improve Your Dooh Campaigns

8 January 2021
Aquaji is Navori Labs’ latest software that combines AI with computer vision to deliver more effective Digital-out-of-Home advertising campaign metrics. While there are other marketing analytics solutions on the market, Navori Labs takes a different approach to provide deeper and… Read More »

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